WWE realized very quickly that Bray Wyatt’s Firefly Fun House was working. This resulted in a lot of merchandising. Now they are going to give the Fiend a much larger focus.
The Fiend appeared during the conclusion of the Wyatt Swamp Fight match at the Horror Show at Extreme Rules. There are big plans for The Fiend as a babyface after this point.
Ringside News has learned that “Fiend is going to be a babyface and kill all other babyfaces again.” This will be the storyline leading to SummerSlam as Braun Strowman and Bray Wyatt have a third match at the biggest party of the summer.
We exclusively reportedly that WWE had plans for Otis and Bray Wyatt’s Fiend. That direction was obviously changed. Bray Wyatt is a top name in WWE and will be promoted as such.
Bray Wyatt’s Fiend is back, but you can also never forget his other personalities. The ultimate plan is to create a multiple personality persona and WWE is getting very close to fully realizing that goal.