Last night, Adam Cole’s 400+ day reign as NXT Champion finally came to an end at the hands of Keith Lee at Great American Bash.
It was a fantastic battle between two of NXT’s finest, with Cole’s iconic run with the belt ending so that Lee’s tenure as champion can finally begin.
One person who was watching closely, of course, is Adam Cole’s partner Britt Baker.
Baker half-heartedly claimed that she had sustained a broken nose on AEW Dynamite last night, but either way, it was a night they’ll want to forget as fans speculate over what the next step is going to be for Cole.
If anything, though, you could actually argue Cole’s star power has gone up even further.