WWE Locks Down Brock Lesnar Catchphrase

Brock Lesnar doesn’t talk much. He usually lets Paul Heyman speak for him as his Advocate. Heyman has coined many phrases, but “Eat, Sleep, [insert word], Repeat” has been used all over, even outside of pro wrestling.

WWE is now wanting to lock down that famous catchphrase. The company filed a copyright for “Eat, Sleep, Conquer, Repeat” on December 4th. This copyright included all sorts of usages including merchandising.

Brock Lesnar isn’t currently advertised for any matches or appearances. He is still the WWE Champion, but likely taking the remainder of the year off.

This is a good sign that Brock Lesnar merchandise could start displaying that phrase once again. We’ll have to see if Lesnar will stick around long enough to get a new run of t-shirts, but with the road to WrestleMania starting up again soon we might just hear that battle cry make a comeback.