WWE’s Plan To Transition Superstars Through Three Distinctive Brands

WWE has built five working brands at this point and they seem to be preparing for more. This distinct branding will give Superstars the ability to evolve as the company facilitates the entire process.

While speaking to Newsweek, Triple H discussed the future of WWE with their planned transition. Superstars can experience many different environments through the course of their career and never leave WWE by simply switching brands.

“Yeah I think you’ll see that RAW will become very much distinctly its own brand as well as SmackDown on Fox. And NXT will be its own. The ability, as time moves on, for people to move from RAW to SmackDown, and NXT to RAW or SmackDown, but also RAW or SmackDown to NXT.”

“NXT UK will sit under that NXT banner as well, probably 205 too breathing some life into it a little bit. That creates three distinct brands that talent, over the course of their career – which hopefully is long – where they can migrate from one to the other and be reinvigorated and have fresh starts and have longer, more meaningful and lucrative careers while staying within the same company.”

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We will have to wait and see how WWE is able to make this complicated process work, but it’s certainly going to take a lot of planning.

It sounds like the wheels are in motion for this big change and hopefully, it will produce even better Superstars. NXT’s show on the USA Network could be a primary spot for a lot of interesting events to go down as well.