WWE Network had a big spike in subscribers around WrestleMania, but that makes total sense since it’s the company’s biggest show of the year. They also pumped out a ton of discounted subscriptions offers around that time as well.
Whether subscribers are paying $.99 for a month or three months, the company still counts them as “paid subscribers” because one penny short of a whole dollar is still considered payment. However, they lost a ton of subscribers as soon as The Man walked away as Becky Two Belts at the end of WrestleMania 35.
During the second quarter financial call today, it was revealed that the WWE Network currently has 1.69 million paid subscribers. This includes all deals as long as customers have paid for the service. They also lost a good chunk of those subscribers after WrestleMania.
When it was all said and done, WWE Network lost around 300,000 subscribers after WrestleMania was over. It was noted that they expected this drop, but it is still a pretty big number. It also shows that WWE obviously didn’t drive enough interest to cut down on that number which would have been ideal.