WWE is the world’s largest pro wrestling company, but their demographic skews greatly to the older fan base. These are fans that WWE picked up during the Monday Night Wars or even before and they never left the company. The biggest issue is that newer fans are not coming around as much as they would like and WWE wants that the change.
They know that a change needs to be made and WWE is going to be making a concerted effort to bring in their lost fans according to Fightful Select. They want people in the 18-34 demographic to not only come back to the company, but they want to bring in new fans from that age range as well.
This comes after RAW skewed higher with teenagers last week under the Paul Heyman Era. Therefore, those in WWE say that the 18-34 demographic is going to be a “major target.”
It won’t happen all at once, but WWE is going to be making a huge effort in securing fans that they might have lost out of this demographic. They seem to be losing hold of those fans and in a day and age with such a vocal alternative they need those viewers back. It will be interesting to see or hear what they try this week because there are a lot of possibilities when you’re talking about a three-hour live broadcast.
We will have all of the updates right here on Ringside News just in case WWE tries something outside the box once again.