WWE had to figure something out to help improve ratings so they went with a Wild Card Rule. Essentially this means that top Superstars on either brand can jump ship to the other side on a weekly basis.
Although Vince McMahon limited the number of Superstars who are allowed to make the jump to four, it could still present a big problem. Because the Superstars at the top are not the ones who are unhappy with the company.
The Wrestling Observer Newsletter noted that the WWE midcard will take the most damage due to the WWE Wild Card Rule. This is unfortunate seeing how that is the same portion of the roster that houses Superstars who are currently unhappy with WWE and could want out of the company.
The idea is that the biggest stars will work both shows so there is more star depth. That also means less time for the unhappy middle that want out (some publicly, many others privately) and less time to create stars. The strength of the brand split is the idea that more talent gets opportunities. But the new format cuts that way back.
WWE is doing everything they can in this current environment. They definitely need to figure out some solution to their current ratings dilemma though because things are starting to get out of control.
Fans need to start tuning in again and perhaps the possibility that they might miss a top star jumping over to the rival brand could be enough to entice them. Let’s just see how long WWE will keep this up before they change their idea once again.