WWE’s Goal With New Raw Superstar Gimmick

Not everyone that comes up from NXT to the main roster can get an amazing push, but it seems like Apollo Crews hasn’t found his footing at all. Now he’s separated from Titus O’Neal and working with a new gimmick on Raw as The Human Highlight Reel.
Dave Meltzer discussed Crews’ new gimmick on Wrestling Observer Radio. It might not seem like much of a change, but they’re giving him a shot to show what he can do in the ring.

“So the gimmick is they’re going to push him as ‘Raw’s Highlight Reel’ so that’s his new nickname. So that’s the idea is watch Apollo Crews do cool moves — and he can do cool moves. You know he did several of them here. So that’s what he did. He did a standing moonsault […] that’s pretty much it.”

Bryan Alvarez noted that a press slam and a standing moonsault doesn’t really add up to what Seth Rollins is able to do in the ring. Apollo Crews has an incredible moveset that he perfected in the indies, but NXT did him no favors and now he’s even more discarded on the main roster. But at least they’re trying and that’s what WWE has decided for him to do.
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