H Jenkins on May 3, 2018
Finn Balor’s current “Balor Club is for everyone” campaign is one of acceptance and his new shirt features a rainbow BC logo. WWE has promoted the fact that a portion of the proceeds of those shirts goes to GLAAD as well which is a move to strengthen their bond with the LGBT community.
The Wrestling Observer Newsletter noted that WWE is donating 10% of the profits to GLAAD who are in turn helping to promote the shirt.
That donation comes to around $2.80 per $27.99 t-shirt.