Jim Cornette discussed how much money WWE loses on the recent installment of his podcast and discovered that the brand has lost $32 million in the last two years based of the information from WWE quarterly & yearly reports.
“NXT in 2016 sold $7 million in tickets and had $20 million in expenses. In 2017, NXT had let’s say $6 million in ticket sales and $25 million in expenses. In all honesty, 2016 they lost $13 million, 2017 they lost $19 million and that’s not a ton of money for that whole company and organization up there, but can you imagine what me and Danny Davis could’ve done with Ohio Valley Wrestling if they said, ‘OK guys, you can bring in anybody that you want that’s not on the main roster or signed to New Japan and you can lose $32 million over the next two years.’ Holy f***!”
Cornette explained that he understands the company’s logic in investing millions of dollars in NXT but losing $32 million in a couple of years isn’t an advisable strategy to adhere to at all.
You can listen to Cornette’s remarks below:
H/T: Wrestling Inc for transcription