Adam wilkinson

BTB XII: Splitting the brands again.. could it work?

Hey all, yes this was originally posted on the 12th instalment of BTB - Breaking The Barrier.

Any way I was thinking, what IF WWE split the brands again; could it work? I think it could. Back when WWE did this in 2002, with Raw and Smackdown having their own exclusive wrestlers; wrestlers such as Eddie Guerrero, Chris Benoit, Kurt Angle, Brock Lesnar, John Cena, JBL and alike became household names.. now you look at it, the World title isn't looked at highly upon; it's all about the WWE title with the World title being tossed around like a hot potato between Alberto Del Rio, Dolph Ziggler, Sheamus and Alberto Del Rio.. Oh wait, did I just mention Alberto twice? Any how here we go, with Rick Wall reshaping the roster:

Male Wrestlers


WWE Heavyweight Championship
WWE Intercontinental Championship
WWE Tag Team Championships
WWE European Championship*

Alberto Del Rio
Big E. Langston
Big Show
Brodus Clay
Chris Jericho
CM Punk
Curtis Axel
Darren Young
David Otunga
Ezekiel Jackson
The Great Khali
Jey Uso
Jimmy Uso
Jinder Mahal
Mark Henry
The Miz
Rob Van Dam
Ted DiBiase
Titties O'Neil
Wade Barrett
Zack Ryder

World Heavyweight Championship
WWE United States Championship
World Tag Team Championships
WWE Cruiserweight Championship*

Alex Riley
Antonio Cesaro
Bo Dallas
Cody Rhodes
Curt Hawkins
Damien Sandow
Daniel Bryan
Dean Ambrose
Dolph Ziggler
Drew McIntyre
Evan Bourne
Heath Slater
Jack Swagger
Justin Gabriel
Kofi Kingston
Randy Orton
Rey Mysterio
Roman Reigns
Seth Rollins
Sin Cara
Tyson Kidd
William Regal

Female Wrestlers can appear on both shows. No point separating them, especially with the amount of crap talent that the roster has (Aksana, Bella Twins, Rosa Mendez)



Vickie Guerrero (Raw GM)
Brad Maddox (Raw GM Assistant)
Lilian Garcia (Ring Announcer)
Michael Cole, JBL & Jerry Lawler (Raw Announce Team)
Paul Heyman (as manager of Curtis Axel)
Ricardo Rodriguez (as manager of Alberto Del Rio)


Teddy Long (Smackdown GM)
Booker T (Smackdown GM Assistant)
Tony Chimel (Ring Announcer)
Josh Matthews, William Regal & Tazz (Smackdown Announce Team)
Zeb Coulter (as manager of Jack Ssswaggerpuss and Antonio Cesaro)

- Justin Roberts can just fork off.

- What about Creative?

WWE wants to hire more writers and what better way to keep stories up-to-date and with a purpose than having two sets of creative writers, one for Raw, one for Smackdown.. Like they did years ago, it also puts less stress on the current creative team.

- What about NXT?

NXT talent can be called up whenever WWE sees fit. NXT will be it's own seperate brand, like the minor leagues before getting called up to the big league (Raw or Smackdown).

What about the B-Shows and PPV's?

WWE Main Event - Raw's B-Show
WWE Superstars - Smackdown's B-Show
WWE SMS - Both (it's for kids, so seriously it doesn't matter what airs on this, as long as the little poops are happy).

The Pay Per Views will be joint, meaning PPV's will feature both Raw and Smackdown matches.. As seperate brand PPV's didn't do that well years ago.

How can wrestlers appear on both brands?

Only those who are part-timers and/or legends like Rock, Brock, Taker, Foley and HHH can appear on both.

For a wrestler to be able to appear on another brand, there must be a trade OR a draft system take place.. No more having talent go from one brand to the other freely.

This includes John Cena. I want to create a brand where WWE doesn't rely on Cena. Imagine a WWE without John Cena, imagine how much opportunity will open up for a lot of the talent that have been struggling to get TV time. Cena could do wonders as a part-time superstar, some will hate it, others may love it. I just think WWE can deliver a far better product without John Cena always being relied upon.

Why a brand split?
It allows talent that doesn't get used often, a chance to be used, a chance to be allowed to showcase what they can do. Guys like Ryder, Hawkins, Hunico and alike are getting pushed out the door, there experience is none to little; allowing these guys to showcase what they can do, it may make WWE that more interesting and it also allows talent and creative more free space.

It worked before, back in the early to mid 2000's with talent such as Eddie Guerrero, Chris Benoit, Batista, John Cena, Brock Lesnar to go from being mid-carders to actually being able to main event and IT also created WWE a few new stars for the future...

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