Rumor Killer On WWE Removing The Split-Brand System With Fox Move

WWE has a lot of options they could go with when they move to Fox and a few options seem well within their grasp. But one idea that will not be happening is the idea of removing the split brand system.
The idea of having two separate rosters of Superstars is a multi-reasoned idea. Not only are there more chances for a variety of Superstars to be featured (believe it or not, there are) but it will also give fans a chance for more storyline and WWE will also have more of a pick when it comes to building pay-per-views.
Superstars unique to their own team also creates an appearance of individual branding even though they’re all under the same WWE umbrella. The Wrestling Observer Newsletter points out if Fox’s reason for nixing the idea of removing the split-brand idea.
It is said that Fox executives don’t want to cross-promote Superstars who also appear on the NBC/Universal-owned USA Network who is still their competition.  Therefore the idea of joining the rosters to make things easier is not going to happen.
We previously reported that WWE is planning on running with split production crews starting in October 2019 to accommodate the SmackDown Live move to Fridays as well. Therefore the split-branded WWE is likely to remain although you never know what could happen in WWE as a big decision can be made overnight in that organization.